Azerbaijan Tourism Board (ATB) works to position Azerbaijan as a premier global travel destination by engaging strategically across international markets. Through tailored campaigns, partnerships, and market-specific activities, we promote Azerbaijan’s rich culture, natural beauty, and unique travel experiences.

Discover our marketing strategy, 2025 action plan, and detailed market profiles below, showcasing our efforts in key regions worldwide.
 

Our Marketing Strategy

Our marketing strategy enhances Azerbaijan’s presence in core and growth markets through innovative online, offline, and public relations initiatives. Each activity is data-driven to ensure optimal audience engagement, brand awareness, and measurable impact.

Learn more about our marketing strategy here. (Click to download)


Action Plan 2025

The 2025 Marketing Action Plan outlines key initiatives to promote Azerbaijan globally. 
 
This plan provides a roadmap for stakeholders to align with ATB’s vision and explore opportunities for collaboration.

Explore the Brief 2025 Action Plan here. (Click to download)


Market Profiles

Our market profiles offer detailed insights into activities, opportunities, and contacts for each market.

Saudi Arabia

Saudi Arabia is one of the top 5 countries from where tourists are coming to Azerbaijan. The latest statistics show that the number of tourist arrivals from Saudi Arabia to Azerbaijan has grown.

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United Arab Emirates

The UAE is one of the key target markets for the tourism sector in Azerbaijan whose importance is currently growing, as witnessed by the rise in the number of guests, overnight stays and expenditures.

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Germany

Germany is a key target market for the tourism sector in Azerbaijan and currently ATB is working on increasing the number of leisure and business travelers.

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China

China is one of the key target markets for the tourism sector in Azerbaijan whose importance is currently growing, as witnessed by the rise in the number of guests, overnight stays and expenditures.

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Russian Federation

The average age of Russian tourists to Azerbaijan is 38.3 years; they have no language barriers and are among the top 10 biggest spenders in the world.

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India

India is a key target market for tourism sector in Azerbaijan the importance of which is currently growing witnessing the rise in the number of guests, overnight stays and expenditures.

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Israel

Between 2018 and 2023, the number of Israeli tourists visiting Azerbaijan has shown significant fluctuations, reflecting a dynamic trend driven by various global and regional factors.

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International offices

Israel

Azerbaijan Tourism Board Israel branch
Director: Jamilya Talibzade