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Azerbaijan Tourism Board (ATB) works to position Azerbaijan as a premier global travel destination by engaging strategically across international markets. Through tailored campaigns, partnerships, and market-specific activities, we promote Azerbaijan’s rich culture, natural beauty, and unique travel experiences.
Discover our marketing strategy, 2025 action plan, and detailed market profiles below, showcasing our efforts in key regions worldwide.
Our marketing strategy enhances Azerbaijan’s presence in core and growth markets through innovative online, offline, and public relations initiatives. Each activity is data-driven to ensure optimal audience engagement, brand awareness, and measurable impact.
Learn more about our marketing strategy here. (Click to download)
The 2025 Marketing Action Plan outlines key initiatives to promote Azerbaijan globally.
This plan provides a roadmap for stakeholders to align with ATB’s vision and explore opportunities for collaboration.
Explore the Brief 2025 Action Plan here. (Click to download)
Our market profiles offer detailed insights into activities, opportunities, and contacts for each market.
Saudi Arabia is one of the top 5 countries from where tourists are coming to Azerbaijan. The latest statistics show that the number of tourist arrivals from Saudi Arabia to Azerbaijan has grown.
The UAE is one of the key target markets for the tourism sector in Azerbaijan whose importance is currently growing, as witnessed by the rise in the number of guests, overnight stays and expenditures.
The average age of Russian tourists to Azerbaijan is 38.3 years; they have no language barriers and are among the top 10 biggest spenders in the world.
Azerbaijan Tourism Board Israel branch
Director: Jamilya Talibzade