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Azerbaijan Tourism Board works to position Azerbaijan as a premier global travel destination by engaging strategically across international markets. Through tailored campaigns, partnerships, and market-specific activities, we promote Azerbaijan’s rich culture, natural beauty, and unique travel experiences.
Discover our marketing strategy, 2025 action plan, and detailed market profiles below, showcasing our efforts in key regions worldwide.
Our marketing strategy enhances Azerbaijan’s presence in core and growth markets through innovative online, offline, and public relations initiatives. Each activity is data-driven to ensure optimal audience engagement, brand awareness, and measurable impact.
Learn more about our marketing strategy here. (Click to download)
The 2025 Marketing Action Plan outlines key initiatives to promote Azerbaijan globally.
This plan provides a roadmap for stakeholders to align with ATB’s vision and explore opportunities for collaboration.
Explore the Brief 2025 Action Plan here. (Click to download)
Our market profiles offer detailed insights into activities, opportunities, and contacts for each market.
Saudi Arabia ranks among the top five countries for tourist arrivals to Azerbaijan, with numbers showing steady growth.
The UAE remains an important market for Azerbaijan's tourism, attracting a steady flow of visitors each year.
Russia is a key market for Azerbaijan's tourism sector, with visitors enjoying cultural familiarity and a wide range of attractions.
Azerbaijan Tourism Board Israel branch
Director: Jamilya Talibzade
Azerbaijan Tourism Board Russian Federation branch
Director: Jalal Ismayilov