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Azerbaijan Tourism Board (ATB) has launched a new international marketing campaign in partnership with Virtuoso, a leading global network of luxury travel agencies. Targeting key markets including Continental Europe, UK & Ireland, China, Asia, and Latin America & Caribbean (LAC), the campaign is designed to position Azerbaijan as a premier destination for luxury travel experiences. 

At an international gathering focused on reshaping development pathways for landlocked countries, Azerbaijan is contributing a cultural perspective through its rich culinary heritage at a major international forum held in Turkmenistan.

Azerbaijan Tourism Board and the National PR Centre of Uzbekistan organize a joint B2B roadshow in Europe for the promotion of the Silk Road Highlights Tour covering Azerbaijan and Uzbekistan. This initiative aims to promote the historical and cultural legacy of the ancient Silk Road by offering travellers an immersive journey through some of its most iconic destinations across both countries.

Azerbaijan Tourism Board (ATB), in collaboration with China’s i2i Group, will host a B2B workshop and a familiarization trip as part of the China Visitor Summit (CVS) Baku 2025 from November 16 to 21, 2025. This initiative aims to strengthen tourism ties between Azerbaijan and China, while showcasing the country’s diverse tourism offerings to leading Chinese travel professionals.

On July 30th, 2025, Azerbaijan Tourism Board (ATB) had a meeting dedicated to the relaunch of Business Events Industry Alliance (BEIA), a strategic step to position Azerbaijan as a top destination for international business events. BEIA unites key players across the sector, including leading hotels, event venues, Professional Congress Organizers (PCOs), and Destination Management Companies (DMCs). This revitalized platform is designed to attract high-profile association and corporate events, aligning with ATB’s Business Events Strategy for 2025–2026.

From 21st to the 25th of July, 2025, Azerbaijan Tourism Board hosted a familiarization trip for leading travel trade representatives from Kazakhstan and Uzbekistan, aimed at promoting the country’s diverse summer holiday offerings.