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Azerbaijan Tourism Board (ATB) hosted the “Experience Azerbaijan B2B Networking Event” in Amman, Jordan on 2 November, bringing together 66 travel trade professionals representing 48 companies to explore tourism opportunities and strengthen business connections between Azerbaijan and Jordan.

Azerbaijan welcomed 10 influencers from Pakistan on a media familiarisation trip highlighting the country’s cultural heritage, historical landmarks and contemporary city life. Taking participants through Baku, Ganja, Shusha and Khankendi, the programme showcased the distinctive character and tourism potential of each city, with a focus on introducing Pakistani audiences to destinations beyond the capital.

Azerbaijan is strengthening its connections with key Asia-Pacific tourism markets through the PATA Hosted Buyers Summit Baku 2026, held in Baku on 29 October and jointly organised by the State Tourism Agency together with Azerbaijan Tourism Board (ATB) and the Pacific Asia Travel Association (PATA). The event brought together local tourism businesses and more than 50 tourism professionals from China, Malaysia, Indonesia, Singapore, Japan and South Korea to explore new opportunities for cooperation.

With centuries of shared Silk Road heritage and a growing range of cultural travel experiences, Azerbaijan and Uzbekistan brought their tourism offerings to four major European cities through the “Highlights of the Silk Road Roadshow 2026”, held from 19-22 October. Jointly organised by Azerbaijan Tourism Board (ATB) and the National PR Center of Uzbekistan, the initiative introduced travel professionals in Berlin, Munich, Stockholm and Helsinki to the two countries' cultural heritage, distinctive traditions and opportunities for combined journeys.

As travellers increasingly look for destinations that combine sport, leisure and new experiences, Azerbaijan brought its growing golf tourism offering to International Golf Travel Market (IGTM) 2026, held on 19-22 October in Cannes, France. Represented by Azerbaijan Tourism Board (ATB) and Dreamland Golf Club, the country participated with a dedicated national stand, introducing its potential as a golf destination to international tour operators, travel agencies and industry partners.

With its rich Silk Road heritage, vibrant capital and year-round mountain experiences, Azerbaijan presented its diverse tourism potential to Czech travel professionals at the AVIAREPS Around the World Roadshow 2026, held on 19–20 October in Prague and Brno. Organised by AVIAREPS, an international representation, marketing and public relations company specialising in aviation, tourism and hospitality, the event brought Azerbaijan's tourism offerings to the attention of the Czech travel market.