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China Visitors Summit (CVS) was held in Baku on November 17 and was co-organized by the State Tourism Agency of the Republic of Azerbaijan (STA) and Azerbaijan Tourism Board (ATB), together with I2I Group, with sponsorship from Azerbaijan Airlines (AZAL), Absheron Hotel Group, Baku Marriott Boulevard Hotel, The Ritz-Carlton, Gabala Hospitality Group, and Ulu Hospitality.

A series of roadshows across the GCC countries was organized by Azerbaijan Tourism Board (ATB), together with 8 industry partners to promote Azerbaijan’s diverse tourism offerings. 

Azerbaijan Tourism Board (ATB) successfully held a roadshow series in China from November 10 to 14, strengthening ties with the Chinese travel industry. The events in Chongqing, Shenzhen, and Chengdu allowed 11 local travel companies to introduce themselves to around total 150 Chinese travel companies. 

From November 7th to 13th, 2025, Azerbaijan Tourism Board (ATB) hosted a familiarization trip for 10 leading travel companies from Belarus, introducing them to Azerbaijan’s key destinations and hospitality offerings. 

Azerbaijan Tourism Board (ATB) has been recognized as “Strategic Partnership Destination of the Year” during the 2025 Trip.com Group Global Partner Summit, held from November 8–11 in Istanbul, Türkiye. The recognition highlights ATB’s ongoing collaboration with Trip.com Group and its commitment to positioning Azerbaijan as a key destination for international travelers.

Azerbaijan Tourism Board (ATB) successfully concluded its Pakistan Roadshow, held from October 27 to 31, 2025, across three major cities: Lahore (October 27), Karachi (October 29), and Islamabad (October 31).