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On August 13, 2026, the Representative Office of Azerbaijan Tourism Board in the Russian Federation held a destination presentation in the format of a business breakfast for representatives of the Russian travel industry. The event was organized as part of a joint promotional initiative with leading Russian tour operator FUN&SUN.

Azerbaijan Tourism Board (ATB) is participating for the first time in Virtuoso Travel Wee 2026, held in Nevada, USA, from 9 to 14 August. The country's participation is aimed at expanding its partner network in the luxury travel segment and increasing awareness of Azerbaijan's high-end tourism offering among international travel advisors.

Azerbaijan Tourism Board organised a familiarisation trip to the Zagatala–Gakh–Shaki region on 29–30 July, bringing together 50 representatives of the local tourism industry.

On 30th July, Mr. Florian Sengstschmid, CEO of Azerbaijan Tourism Board (ATB),  held a meeting with the Ambassador Extraordinary and Plenipotentiary of the Republic of Azerbaijan to Vietnam, a delegation from Hanoi College of Commerce and Tourism, and representatives of Vietnam’s tourism industry.

From 21-25 July, Azerbaijan Tourism Board (ATB) organized a familiarization trip to Azerbaijan for representatives of 10 tourism companies from Kazakhstan and 9 tourism companies from Uzbekistan.

Azerbaijan Tourism Board (ATB) and “Slovakia Travel” have signed a Memorandum of Cooperation during the Azerbaijan-Slovakia Business Forum held in Baku on 15 July 2026.