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Azerbaijan Tourism Board (ATB), together with five trade partners including Azerbaijan Airlines (AZAL), successfully concluded its roadshow in Italy on 1-2 October 2025. The program connected Azerbaijan directly with leading Italian travel trade professionals and media representatives. The two-city roadshow held in Rome and Milan featured networking opportunities to strengthen partnerships and grow awareness of Azerbaijan’s tourism offerings in Italy. 

The historic city of Shaki, a UNESCO World Heritage site and former Silk Road trading center, will host the first edition of Terra Madre Shaki on October 11. Organized by the State Tourism Agency in collaboration with Slow Food, Azerbaijan Tourism Board (ATB), and the Azerbaijan National Culinary Center, the event brings the global Slow Food movement to Azerbaijan on a large scale for the first time. 

As a member of the International Congress and Convention Association (ICCA), Azerbaijan Tourism Board (ATB) took part in the ICCASkills Certified International Convention Specialist (CICS) programme, held on 23–25 September 2025 in Luxembourg. The event was organized by ICCA and hosted by the Luxembourg Convention Bureau, bringing together participants from across the globe to advance their expertise and practical skills in the international meetings industry.

ISU Junior Grand Prix in Figure Skating was held from September 24-26, 2025, at Heydar Aliyev Sports and Concert Complex in Baku. 

On 29th September 2025, Azerbaijan Tourism Board (ATB) successfully presented Azerbaijan’s unique travel offerings at the Virtuoso Webinar, bringing together travel industry professionals from Latin America. 

Azerbaijan Tourism Board (ATB) took part in the 1st Azerbaijan International Investment Forum (AIIF 2025) held on 22-23 September in Baku, which brought together national and international stakeholders to explore investment opportunities in health and wellness tourism. ATB also featured a national stand themed “Tourism Investment Zone,” promoting investment opportunities and the country’s long-term vision for the health and wellness tourism sector.