Azerbaijan Tourism Board (ATB) is implementing the Azerbaijan.travel Partner Integration Programme to expand the visibility of bookable travel products on Azerbaijan.travel.

The programme brings together verified tour operators, experience providers, and accommodation businesses that use their own digital booking and reservation tools, creating a smoother journey from discovery to booking for travellers.

Through this initiative, visitors exploring Azerbaijan’s official tourism portal can find selected tours, experiences, and accommodation options, and then proceed directly to partners’ booking platforms to complete their reservations.

For participating businesses, the programme offers enhanced visibility across relevant pages and thematic selections on Azerbaijan.travel, supporting wider reach and improved digital connectivity.


What the programme offers?

Partner products can be featured across relevant pages and thematic selections on Azerbaijan.travel. Visitors can proceed directly to partners’ booking platforms to complete their reservations. Selected products may also benefit from additional visibility through ATB seasonal campaigns and promotional initiatives.

How to join?

Businesses submit an online application. ATB reviews eligibility against the programme criteria and may invite shortlisted applicants to a brief introductory meeting. Approved partners then proceed to technical integration, and eligible products go live once activated on the platform.

Key partner commitments

Partners are expected to keep content, availability, and pricing accurate and up to date, and to provide clear terms and cancellation policies along with appropriate customer support. They should handle enquiries and complaints professionally and share aggregated performance insights in line with data protection requirements.

Application form