Azerbaijan
tourism strategy
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At the Azerbaijan Tourism Board (ATB), our strategic vision centers on positioning Azerbaijan as a premier travel destination while fostering sustainable growth within the tourism sector. Our approach integrates innovative marketing with strategic partnerships and sustainable practices to showcase Azerbaijan's rich cultural heritage and natural beauty to the world.
Our strategies are designed to provide clear and consistent guidance to all stakeholders involved in the tourism sector, aligning with our long-term vision to enrich and expand Azerbaijan's tourism landscape. Below, you can find more detailed information about our strategies.
The strategy aims to position Azerbaijan as a leading business events destination through improved infrastructure, partnerships, and targeted international promotion.
Our marketing strategy enhances Azerbaijan’s presence in core and growth markets through innovative online, offline, and public relations initiatives. Each activity is data-driven to ensure optimal audience engagement, brand awareness, and measurable impact.
Azerbaijan Tourism Strategy 2023-2026 presents a strategic and holistic framework to lead the tourism development in the country for the next 4 years.
The ATB yearbook gives a detailed presentation with infographics about all key projects that were implemented in 2019.