India
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April 2026
India is one of the key target markets for the tourism sector in Azerbaijan. The number of guests, overnight stays, and expenditures is growing, and India is among the top four countries visiting Azerbaijan.
Azerbaijan is an exciting and attractive destination for tourists from India. Indians appreciate Azerbaijan’s open society, hospitality, European-style cities, regular festivals, and sports events. It is a land of specific interest for Zoroastrians and accessible Indian cuisine.
April-May – families with kids
April-May and October–November individual travellers
October-November – young couples
November- February – wedding couples
January-March – honeymooners
Indians prefer to travel abroad during festivals and long weekends; however, international travel bookings are booming even for short weekend trips. Around 30-40% of Indians are vegetarians, and the majority communicate in English. The real driver of growth for the global travel industry is its surging middle class.
City breaks: Explore the urban landscapes of cities around the world and enjoy city walks
Family and children’s resorts: High interest in spending time with families
Adventure and Sports Holidays: Golf, paragliding, skiing, shooting and jeep tours
Shopping: High interest in shopping among foreign brands and local bazaars
Beach vacations and water activities: Kitesurfing, yachting and water scooter
Safety and Security: Prioritize safe and stable destinations
Value for Money: Seek good value and transparent pricing
Easy visa procedures: User-friendly e-visa platforms or visa on arrival
Attitude and language environment: friendly and good citizens and English language
Existence of native cuisine: Indian cuisine, chefs and restaurants
Appropriate tourism infrastructure: an excellent range of 4-5-star hotels, shopping centres, local pubs, cafes, and restaurants
The average spending by Indian tourists in international markets was USD 1,200 per trip in 2025. Approximately two-thirds of the total expenditure goes towards air tickets and accommodation.
Free individual
Group travellers
Corporate travellers
Honeymoon and wedding travellers
Social media and search engines: Facebook (30%), Instagram (19%), YouTube (30%), WhatsApp (28%), and Google Plus (19%)
Friends’ recommendations (Word of Mouth)
Online travel agencies (OTAs)
Travel agencies
Travellers across all age groups are strongly influenced by friends and family when choosing a destination.
Airline connectivity and ease of visa are the most important parameters to select a destination.
76% of international travellers book flights, and 64% book accommodation more than a month in advance. Key hotel selection criteria include breakfast, free Wi-Fi, and family-friendly activities.
Plans holiday trips independently
Book via Online Travel Agencies (OTAs)
Via travel agents
Online Travel Agencies (OTAs): Make My Trip, EaseMyTrip, Cleartrip, Yatra, Ixigo
Tour Operators: Thomas Cook India, SOTC Travel, Kesari Tours, Veena World, Akbar Travels, Thrillophilia, FCM Travel, Pickyourtrail
Most visited travel and tourism websites: MakeMyTrip, Booking.com, Goibibo, Agoda, Ixigo
unexplored destination
regular festivals and sports events
shopping experience with good brands
accessible Indian cuisine
The average Indian traveller generally stays 9-12 days, most exploring new destinations.
Thomas Cook India
SOTC Travel
Kesari Tours
Veena World
Cox & Kings
FCM Travel India
BCD Travel India
• Azerbaijan Airlines (azal.az), Delhi-Baku, daily flights
• Azerbaijan Airlines (azal.az), Mumbai-Baku, daily flights
Updated information about flight connectivity can be found on the interactive board of the State Tourism Agency of the Republic of Azerbaijan.
SATTE Travel Expo in Delhi
OTM Travel Expo in Mumbai
BLTM Travel Expo in Delhi
MICE India & Luxury Travel Congress
Exotic Wedding Planning Conference India
The number of Indian arrivals to Azerbaijan increased steadily from 4,853 in 2014 to 65,118 in 2019, representing an overall growth of more than 13 times.
From 2022 to 2023, the numbers started to recover post-pandemic, with arrivals increasing by 93% in 2023 compared to 2022, e.g., from 60,731 to 117,302, indicating a strong recovery trend.
In 2024, arrivals reached 243,589 - a 108% increase compared to 117,302 in 2023 - indicating a very positive trend in travel patterns from India to Azerbaijan. And in 2025, the number of arrivals reached 166,946.
Source: State Migration Service
In 2025, 93% of Indian visitors to Azerbaijan travelled for leisure and entertainment, 6% visited for business purposes, while 1% for transit purposes
In 2025, the average Indian tourist spent 2,115 AZN in Azerbaijan, with 55% of their budget going to transport, followed by accommodation (18%), food (16%), and shopping (8%).
In 2025, 36% of Indian visitors stayed in Azerbaijan for 1–3 nights, 46% stayed for 4-7 nights, and 13% stayed for 8-14 nights.
The most popular regions in Azerbaijan among Indian visitors are Gabala, Gusar, Guba and Shaki.
Indian tourists have a strong preference for religious and spiritual Indian heritage sites (Ateshgah, Fire Mountains, Maiden Tower), gastronomy (local, vegan-oriented, Indian in Azerbaijan), and shopping (malls, local bazaars, souvenir shops).
High interest is also in international events and festivals (Formula 1, celebrations, weddings) combined with outdoor sports events (skiing, paragliding, off-road tours, shootings, golf, horse riding) and wineries (Meysari, Savalan, Chabiant).
Products of Azerbaijan that connect to the Indian market can be grouped into “Fits all” – products that all first-time visitors should see or experience, “Add-ons” – products that can be seen or experienced with longer or repeat visits, and “Tailored” – products that are considered of specific relevance to the market.
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Fits all |
Add-ons |
Tailored |
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Historical Buildings |
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Monuments |
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Museums, Galleries & Libraries |
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Sports |
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Farms & agricultural production |
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Shopping |
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Vineyards & wineries |
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Festivals and events |
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SPAs and Hammams |
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Mountains and Valleys |
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Zoos, animal parks & safaris |
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India's outbound tourism market is projected to grow by 11% between 2024 and 2034, driven primarily by the increasing desire of Indians, particularly millennials, to visit international destinations.
The growth of India’s outbound tourism market: expanding global connectivity with more direct flight routes and competitive airfares, growing desire for experiential travel and cultural exploration among Indian travellers, and the influence of social media showcasing exotic destinations and travel experiences.
Free Individual Traveler: over 25 years of age who often travel overseas on business; DINK segment, sport enthusiasts, spa & wellness, wine & gastronomy, cruises and adventure holidays; take one international holiday and two or three domestic holidays per year; very active on social media and posts pictures while on the trip.
Group Travelers: usually over 40 years of age, who prefer to travel with a group of like-minded individuals; prefer Indian food on tours, including vegetarian and non-vegetarian; do not mind traveling long distances on coach buses and flights.
Corporate market: around 3-4 days; from 15 to 1000 guests; visa facilitation, airline connectivity, and conferencing facilities play an important role in choosing a destination.
Honeymoon and Wedding market increased preference for international destinations over domestic; wedding planners influence in deciding the destination and the venue; the entire hotels are typically booked for 5 nights.
Rovshan Rahimov, Head of Business Unit for CIS and Asia Region