China
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China is a key target market for tourism sector in Azerbaijan, which was headed for a growth pre-Covid19. It is a very perspective target market.
Meaning for Azerbaijan
Chinese tourists appreciate Azerbaijan’s history, culture, nature, hospitality, cuisine and its mix of modern look and ancient soul.
Holiday Dates 2023–2024
01.01-22.01 New Year holidays
21.01-27.01 Spring Holidays
08.03 International Women Day
05.04 Ching Ming Festival (Tomb Sweeping Day)
01.05-03.05 Labor Day Holidays
22.06-24.06 Dragon Boat Festival Holiday
29.09 Mid Autumn Festival
01.10-06.10 Chinese National Day
23.10 Chung Yeung Festival
Main holiday periods:
21.01-27.01 Spring holidays (Winter)
01.10-06.10 Autumn holidays
The Chinese guest
Chinese tourists travel most in spring and autumn and most attracted to sightseeing tourism, historical and cultural places. They spend about 4-5 days in one country and often travel more on combined tours.
Information sources: Internet, friend’s recommendation, videos, magazines, TV programs, social networks.
High online usage: Popular social media sites like YouTube, Facebook and Instagram are banned in China. But there are alternatives like WeChat, Weibo and Youku.
Travel decision: Chinese tourists usually book 6 months in advance and have a tendency to combine tours.
Means of transport: Chinese tourists mostly travel by plane.
Flights: Urumqi to Baku run 9 times monthly (South Eastern Airlines)
Main holiday interests: Chinese tourists city holidays, family/children resorts, wellness medical treatment, shopping, nature and eco-tourism.
Activities: sightseeing, visit cultural and historical places, doing shopping, trying local food. Most of Russians travel with partner or friends or as a family with children.
Preferences for destination decision: Safety, hospitality, gastronomy, rich history and culture.
Most visited places: Baku, Sheki, Ganja, Lankaran.
Statistics:
Number of inbound tourists arriving from People’s Republic of China
|
2017 |
2018 |
2019 |
2020 |
2021 |
2022 |
|
10,258 |
15,719 |
25,524 |
1,532 |
1,777 |
3,549 |
Contact person:
Regional Manager for East Asia
Gunel Alakbarova