Poland

Poland is a key target market for the tourism sector in Azerbaijan especially after LOT Airlines connected Warsaw and Baku with direct flight. Currently ATB is working on increasing the number of leisure and business travellers.

Poland contribution of travel and tourism to GDP (% of GDP) was at level of 4.5 % in 2019, unchanged from the previous year; contribution of travel and tourism to GDP for Poland was 28.2 billion USD. Real contribution was 27.4 billion USD. It was increased from 18.3 billion US dollars in 2000 to 27.4 billion USD.

Tourism also made a total of nearly 35.90 billion zloty in salaries.

Minimum wage in 2022 January was 3010 currency units.

Outbound travel from Poland is projected to recover to pre-pandemic levels by 2024, with international departures forecast to grow at a compound annual growth rate (CAGR) of 7.9% from 13.2 million projected international departures in 2022, to 18 million by 2025.

 

Polish tourist characteristics:

Seasons

In the case of holidays spent abroad, the summer season is longer, but most popular is still the summer months – July and August. May and September are also gradually becoming ‘holiday’ months.

 

Polish people book in advance

Poles buy more and more and do it earlier. Nearly 8% of customers are ready to reserve a summer holiday, even one year earlier (October, November, December). It can be observed that the percentage of bookings made up to 10 days before a flight is exceptionally low, while the percentage of bookings made at least two months before a flight is large. A small percentage of customers decide to book a trip no longer than 10 days before departure.

 

Duration

Poles prefer to go on holiday more often, but for a shorter period. In the case of organized trips, one can spot a new segment in the market – 3 or 4 day trips such as city breaks or long weekends. A two-week holiday in the high season is

planned by less than 20% of families. Such trips usually take place in July and August and are typical of mainly families with children. City breaks are very popular in low season, mainly among adults who don’t have children.

 

Accommodation

Polish tourists usually go on a one-week holiday to hotels with a high standard – 43% of tourists choose four-star hotels. Poles go on holiday more and more often, which has had an influence on rising expectations and more informed choices of holiday destinations – such as location and standard of hotel, additional attractions, or catering. They are ready to pay more for greater comfort. The most popular option is all inclusive.

 

Spending

In 2019, outbound tourism - travel for Poland was 9,220 million current US dollars. Though Poland outbound tourism - travel fluctuated substantially in recent years, it tended to increase through 2000 - 2019 period ending at 9,220 million current US dollars in 2019.

An average Pole plans to spend 500-750 USD per person on vacation.

Polish traveller spent 1,203 PLN (283 USD) on a short trip of two to four days and 2,484 PLN (585 USD) on a longer one of five days or more. Most of the Polish tourism expenditure goes to transport followed by accommodation and food and drink.

The most active group of travelers are people aged 30-45.

 

Leading outbound travel destinations from Poland 2019-2020

 

 

In 2020, the leading destinations for outbound tourism was Poland's neighboring country. The dominant destination was Germany, followed by the United Kingdom and Croatia.

In 2020, the number of outbound trips amounted to nearly 6.2 million; and over 1.1 million international trips were taken in August in Poland, making it the most popular month for tourist trips abroad.

The favorite exotic destination of Polish tourists was Thailand. Other popular countries were the United Emirates and the Maldives, respectively. When choosing a trip to exotic countries, Poles preferred to stay in four-star hotels, where they usually spent from 7 to 14 days. Every second person traveling to exotic places as a hotel board option choose all-inclusive.

Amongst the main reasons for going on a holiday for Polish travellers are: nature, culture, city trips, visiting family/friends/relatives and sun/beach (all above European average). Sport-related activities were above the average stated by almost one in five.

Polish travellers were most likely to travel with their partner or spouse (34%), followed by travelling with children under 18 (31%) or travelling with friends (23%).

 

Below arrival statistics are shown from Poland to Azerbaijan for the last 5 years.

2017	2018	2019	2020	2021	2022
4,679	5,046	6,612	662	723	4125

 

Contact person:

Head of EMEA Region

Khadija Nasirova