Azerbaijan’s regional destinations, local traditions and culinary heritage took centre stage at an exclusive breakfast hosted by Azerbaijan Tourism Board (ATB)’s Representative Office in Türkiye in Istanbul on 13 October 2026. The event brought together more than 10 popular Turkish influencers to explore the experiences that make Azerbaijan a destination to discover beyond its capital.
Set against the Bosphorus, the gathering introduced guests to the country’s diverse tourism offering, highlighting mountain retreats, historic towns, regional cuisine and traditions that reflect the character of different parts of Azerbaijan. The discussion offered a broader perspective on the country’s appeal, encouraging content creators to look beyond Baku and discover the experiences awaiting visitors across its regions.
The event also created an opportunity to connect with Turkish content creators and encourage them to share new perspectives on Azerbaijan with their audiences. Through initiatives like this, ATB continues to strengthen its engagement with digital creators in Türkiye and raise awareness of the country’s diverse destinations and travel experiences.