17 Nov 2025
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Azerbaijan Tourism Board (ATB) successfully held a roadshow series in China from November 10 to 14, strengthening ties with the Chinese travel industry. The events in Chongqing, Shenzhen, and Chengdu allowed 11 local travel companies to introduce themselves to around total 150 Chinese travel companies.
The roadshow introduced Azerbaijan’s leisure and business travel opportunities to the Chinese market and created direct connections between industry professionals. Throughout the series, B2B meetings provided a platform for participants to exchange information and discuss cooperation prospects in the future.
By concluding the roadshow in 3 cities, ATB reinforced its commitment to increasing Azerbaijan’s visibility in China and encouraging more Chinese travelers to discover the country’s culture, nature, and hospitality. The series served as an important step in expanding tourism collaboration and growing Azerbaijan’s presence in one of the world’s largest outbound tourism markets.
