Azerbaijan Tourism Board named “Strategic Partnership Destination of the Year” at Trip.com Summit 2025

Azerbaijan Tourism Board (ATB) recognized as “Strategic Partnership Destination of the Year” during the 2025 Trip.com Group Global Partner Summit, held from November 8–11 in Istanbul, Türkiye. The recognition highlights ATB’s ongoing collaboration with Trip.com Group and its efforts to position Azerbaijan as a key destination for international travelers.

During the summit, CEO of ATB, Florian Sengstschmid met with Trip.com Group CEO Jane Sun to discuss further opportunities for cooperation and joint initiatives. ATB representatives also met with Trip.com Group Co-founder and Chairman James Liang to discuss potential future initiatives and ways to further develop their partnership.

The summit highlighted new initiatives and strategies aimed at enhancing global travel, including initiatives to improve customer experiences, leverage technology like AI, and promote sustainable tourism.

The award and discussions at the summit signal a continued focus on collaboration between Azerbaijan Tourism Board and Trip.com Group, as both parties work to expand access, engagement, and experiences for travelers globally.

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