Azerbaijan Tourism Board named “Strategic Partnership Destination of the Year” at Trip.com Summit 2025

Azerbaijan Tourism Board (ATB) has been recognized as “Strategic Partnership Destination of the Year” during the 2025 Trip.com Group Global Partner Summit, held from November 8–11 in Istanbul, Türkiye. The recognition highlights ATB’s ongoing collaboration with Trip.com Group and its commitment to positioning Azerbaijan as a key destination for international travelers.

During the summit, CEO of ATB, Florian Sengstschmid met with Trip.com Group CEO, Jane Sun, to explore further opportunities for cooperation and new joint initiatives. ATB representatives also met with Trip.com Group Co-founder and Chairman James Liang to discuss potential future initiatives and ways to further develop their partnership.

The summit focused on global travel trends and discussed approaches to improving customer experience, adopting new technologies such as AI, and supporting sustainable tourism.

The award and discussions at the summit signal a continued focus on collaboration between Azerbaijan Tourism Board and Trip.com Group, as both parties work to expand access, engagement, and enriching travel experiences for travelers globally.

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