24 Jan 2025
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This year at FITUR 2025, Azerbaijan Tourism Board (ATB) is presenting the country’s diverse cultural heritage and distinctive natural landscapes. From January 22nd to 26th in Madrid, ATB, along with eight local partners, presents Azerbaijan in a way that reflects its unique charm and growing appeal to Spanish travelers.
This year, ATB places a special emphasis on positioning Azerbaijan as an enticing destination for Spanish travelers, highlighting its unique attractions, easy access through direct flights, and its vibrant gastronomy, nature, and rich cultural heritage. Visitors can experience Azerbaijan's offerings via engaging videos displayed on LED screens, immersing them in the country’s beauty.
A highlight of the stand is the opportunity for visitors to savor traditional Azerbaijani sweets, introducing them to the rich flavors of the nation's culinary heritage. Building on this flavorful journey, a key focus is Azerbaijan’s blossoming wine industry, showcased through wine degustation sessions held twice a day. This immersive experience offers a window into the country’s culinary scene, making Azerbaijan a must-visit destination for food and wine enthusiasts alike.
FITUR is renowned for its strong business focus, especially during the first three days of the exhibition, which are dedicated exclusively to B2B activities. Over the weekend the event will then transition into a dynamic mix of both B2B and B2C engagements, providing invaluable opportunities for collaboration. Guests visiting the stand have the chance to meet with ATB representatives and industry partners, learning more about Azerbaijan's multifaceted tourism offerings and exploring potential business collaborations.
Azerbaijan is renowned not only for its vibrant capital, Baku, but also for its breathtaking landscapes and UNESCO World Heritage sites. The country offers a rich tapestry of experiences, from world-class museums and art galleries to chic bars and picturesque vineyards that showcase locally crafted wines. Culinary enthusiasts can indulge in a diverse range of dining options, including traditional Azerbaijani delicacies and international cuisines. As a thriving hub for international business, Baku stands out with its modern venues, such as the Baku Congress Centre, Flame Towers, and the iconic Heydar Aliyev Centre. These facilities provide the ideal settings for global conferences, events, and exhibitions, blending modern infrastructure with the city’s unique cultural charm.
Azerbaijan continues to shine as a sought-after destination, with direct flights and simple visa processes through https://evisa.gov.az/en/ that make it an accessible choice for international travelers. With a highly developed infrastructure, including the five-star Baku International Airport and a growing network of luxury hotels and venues, Azerbaijan is more equipped than ever to welcome international tourists and host top-tier global events.
We invite visitors to join us at the Azerbaijan Tourism Board stand at FITUR 2024 to discover the many reasons why Azerbaijan is an increasingly popular destination for travelers from Spain and beyond.
