Azerbaijan Tourism Board (ATB) successfully showcased the diverse tourism offerings of the destination during its CIS Roadshow, which took place from August 22 to 29, 2024. This high-profile event visited four major cities: Tashkent (August 22), Astana (August 23), Moscow (August 26), St. Petersburg (August 28) and Minsk (August 29).
The roadshow featured 14 prominent Azerbaijani companies, including top hotels, Dreamland Golf Club, Shahdag Mountain Resort, and various tour agencies. These representatives engaged with B2B audiences to promote Azerbaijan's rich array of tourism products, from ski seasons and health and wellness offerings to leisure activities, festivals, and other major events.
Key highlights of the roadshow included presentations on Azerbaijan's ski resorts and health and wellness products, along with promotional tours for the upcoming Formula 1 race and summer adventures. Additionally, the event provided valuable insights into Azerbaijan's medical resorts.
With the growing interest from CIS countries, this roadshow represented a significant opportunity to strengthen Azerbaijan’s tourism ties and showcased its vibrant offerings to key markets in the region.