Azerbaijan Tourism Board (ATB) is pleased to announce its participation in Arabian Travel Market (ATM) 2024, which takes place from 6st to 9th of May, 2023 in Dubai, UAE. At more than 200 m2 national stand, ATB is showcasing Azerbaijan's diverse and unique travel experiences, including hiking through lush natural landscapes, wellness experiences at top-rated resorts, and delicious traditional cuisine. The national stand will also offer visitors a chance to meet with representatives of the ATB and 34 industry partners, including Azerbaijan Airlines (AZAL) and Shahdag Mountain Resort to learn more about the destination and explore potential collaboration opportunities.
“We are thrilled to be back at ATM, where we are showcasing Azerbaijan's strengthened travel experiences. Our success highlights the GCC's vital role in our market strategy, particularly the UAE, which is evident from an impressive 60% increase in the first four months of 2024, making it one of the top contributors to our tourism growth. We remain committed to deepening our connections and introducing new offerings tailored specifically to our GCC guests, reinforcing our position as their destination of choice." said Florian Sengstschmid, CEO of Azerbaijan Tourism Board.
Visitors to Azerbaijan’s stand will not only have the chance to meet the tourism industry representatives but also immerse themselves in Azerbaijan's rich tourism offerings through different interactive experiences. Everyone is welcome to enjoy tastings of Azerbaijani traditional sweets available all four days at the national stand. Additionally, ATB offers an exciting VR experience that transports visitors to the wonders of Azerbaijan, allowing them to explore our breathtaking landscapes and vibrant culture first-hand. While Baku offers a vibrant city life with its museums, the regions beckon tourists with opportunities for hiking in lush nature and skiing in the Caucasus Mountains. With top-notch infrastructure including the Skytrax 5-star rated Baku International Airport, chain hotels, iconic Flame Towers, and premier facilities like the Baku Congress Centre and Heydar Aliyev Centre, Azerbaijan is primed for hosting events and welcoming visitors alike.
Highlighting the significant of the exhibition, Khanlar Pashazada, the Vice-Council of the Consulate General of the Republic of Azerbaijan in Dubai, also visited the stand.
In 2024, Azerbaijan has emerged as a highly sought-after travel destination for UAE travellers, in part due to its convenient direct flights, a visa-free regime, which allows citizens of both countries to stay in the other’s territory without a visa for up to 90 days, and reputation as a dynamic cultural and business hub. In 2023, 182,639 tourists from the GCC region traveled to Azerbaijan, with Saudi Arabia contributing the most (80,677), followed by the United Arab Emirates (45,759), Kuwait (29,694), Oman (17,046), Bahrain (5,911), and Qatar (3,552). In total, we have seen an increase of 12% in tourists from the United Arab Emirates in 2023 compared to 2022.