22 Oct 2026
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As travellers increasingly look for destinations that combine sport, leisure and new experiences, Azerbaijan brought its growing golf tourism offering to International Golf Travel Market (IGTM) 2026, held on 19-22 October in Cannes, France. Represented by Azerbaijan Tourism Board (ATB) and Dreamland Golf Club, the country participated with a dedicated national stand, introducing its potential as a golf destination to international tour operators, travel agencies and industry partners.
Recognised as a leading international event for golf tourism, IGTM brought together destinations, resorts and specialised travel businesses from around the world. The programme centred on pre-scheduled B2B meetings, where industry representatives explored new tourism products, discussed market opportunities and established professional connections. Azerbaijan's participation provided direct access to specialists involved in developing and promoting golf holidays across international markets.
The exhibition also featured businesses specialising in golf technology, retail, apparel, accessories and club management, offering insight into the latest developments shaping the sector. These exchanges provided an opportunity to explore industry innovations and gain a broader understanding of the services and infrastructure supporting modern golf tourism.
By participating in IGTM 2026, ATB and Dreamland Golf Club further supported the country's efforts to diversify its tourism offering beyond established travel experiences. The exhibition created opportunities for future cooperation with international travel businesses and contributed to positioning Azerbaijan as an emerging destination for golf enthusiasts seeking new places to play and explore.
