16 Oct 2026
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With its diverse tourism offering and growing range of seasonal experiences, Azerbaijan continued to strengthen its presence in the Chinese market and promote its regional destinations. On 16 October 2026, The Office of Azerbaijan Tourism Board (ATB) in Beijing and Shahdag Mountain Resort jointly hosted a destination presentation, introducing more than 10 established Beijing-based travel agencies to Azerbaijan’s winter tourism opportunities in China.
As Azerbaijan approaches the winter season, Shahdag Mountain Resort offers an opportunity to expand the range of experiences available to Chinese travellers. The presentation highlighted the resort’s winter tourism offerings and explored how these experiences could be incorporated into travel programmes featuring Azerbaijan.
The session also provided a platform for Azerbaijani tourism businesses and Chinese travel trade partners to exchange information and explore opportunities for cooperation. By presenting the country’s diverse tourism resources and regional experiences, the initiative aimed to help travel agencies broaden their Azerbaijan offerings and introduce Chinese travellers to more destinations across the country.
Through continued engagement with the Chinese travel trade, ATB China Office seeks to strengthen industry connections, support Azerbaijani tourism businesses in reaching the Chinese market, and encourage more Chinese visitors to discover Azerbaijan through convenient travel arrangements and quality tourism services.
In September 2026, the number of Chinese citizens visiting Azerbaijan increased by 28% compared with the same month last year, reaching 11,049. From January to September 2026, a total of 52,115 Chinese citizens visited Azerbaijan, representing a 4.4% increase compared with the same period in 2025.
