09 Jul 2026
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On 9 July, the Office of Azerbaijan Tourism Board (ATB) in Beijing hosted the "Azerbaijan Tourism Destination Sharing Session" event, bringing together around 15 representatives of Beijing-based outbound travel agencies, bespoke travel companies, tour operators and MICE agencies.
The event served as a platform to strengthen engagement with key travel trade partners, showcase Azerbaijan’s diverse tourism offerings and further position the country as an attractive destination in China’s outbound tourism market.
Participants were introduced to Azerbaijan’s diverse tourism offerings, including its key destinations, year-round travel experiences and tourism products tailored to the preferences of Chinese travellers. The destination presentation was followed by a tourism product exchange, an interactive Q&A session and networking discussions focused on future cooperation and product development opportunities.
As part of the programme, guests experienced Azerbaijan’s renowned hospitality through a cultural tasting featuring traditional Azerbaijani tea, traditional sweets, and Azerbaijani wine, offering an authentic introduction to the country’s rich culinary heritage.
The sharing session contributed to raising awareness of Azerbaijan’s tourism potential among Chinese travel trade professionals while fostering new business connections and supporting future destination promotion and tourism cooperation in the Chinese market.
