Azerbaijan Tourism Board Organizes Seminars in China

A series of seminars, organized by Azerbaijan Tourism Board (ATB) from 14–16 October in the two major Chinese cities of Suzhou and Hangzhou, aims to introduce Azerbaijan’s diverse tourism offerings to local travel agencies. 

The seminars brought together around 90 key buyers, along with ATB’s industry partners, Absheron Hotel Group (AHG) and PASHA Travel, who delivered presentations about their services and potential areas of collaboration. 

Through these sessions, Chinese travel professionals gained a deeper understanding of the country as a destination rich in history, culture, and nature.
The program featured a destination video, a detailed introduction to Azerbaijan’s main attractions and travel routes, and an interactive Q&A session, allowing participants to learn more about the country’s hospitality and travel experiences.

These initiatives are part of ATB’s broader strategy to strengthen its presence in Asia and further position Azerbaijan as a key destination for Chinese travelers.