31 Jul 2025
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On July 30th, 2025, Azerbaijan Tourism Board (ATB) had a meeting dedicated to the relaunch of Business Events Industry Alliance (BEIA), a strategic step to position Azerbaijan as a top destination for international business events. BEIA unites key players across the sector, including leading hotels, event venues, Professional Congress Organizers (PCOs), and Destination Management Companies (DMCs). This revitalized platform is designed to attract high-profile association and corporate events, aligning with ATB’s Business Events Strategy for 2025–2026.
The meeting featured a presentation of the national business events roadmap, outlining Azerbaijan’s goals, infrastructure developments, and target segments. Participants explored opportunities for joint initiatives and deeper collaboration to enhance the country’s event hosting capabilities. The agenda also included a review of recent achievements and emerging market trends in business events tourism, as well as networking sessions to build stronger partnerships and drive innovation across the industry.
Mr. Florian Sengstschmid, CEO of Azerbaijan Tourism Board, addressed the industry representatives to exchange ideas and insights, highlighting ATB’s leadership role in shaping the country’s business tourism future. The relaunch reinforces Azerbaijan’s ambition to become a global hub for business events, leveraging its growing infrastructure, cultural heritage, and strategic vision for sustainable sector development.
