Azerbaijan develops its enotourism potential

A delegation of renowned experts from the international "Slow Wine" movement joined local winemakers and industry representatives in a vibrant meeting focused on reviving community-based winemaking traditions and unlocking Azerbaijan’s enotourism potential.

The discussions focused on ways to spotlight Azerbaijan’s viticultural heritage on the global stage. Local producers and international experts shared ideas on transparent, sustainable, and community-rooted winemaking practices, exploring how to merge tradition with innovation.

A delegation of Italian experts toured wineries across Ismayilli, Gabala, Aghsu, and Shamakhi. They had the chance to experience firsthand the natural conditions that shape our winemaking regions and to observe time-honored methods of grape cultivation and production still in practice today.

“Slow Wine,” a branch of the wider “Slow Food” movement, champions winemaking that is deeply connected to its origin. It supports native grape varieties, values cultural and biological diversity, encourages environmentally friendly practices, and promotes agroecological methods. The focus is on producing wines that reflect their place honestly and sustainably.

Recognizing the global potential of local grape varieties and wines, the State Tourism Agency is actively working to put Azerbaijani wine tourism on the international map. Reviving ancient winemaking traditions and opening them up to tourists along the country’s western, northern, and northwestern routes is a major focus as we continue developing this flavorful part of our heritage.