21 Feb 2025
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Azerbaijan Tourism Board (ATB) successfully participated in the 13th Annual Meetings Arabia & Luxury Travel (MALT) Congress in Abu Dhabi, UAE, alongside the Baku Convention Center.
The MALT Congress provided one of the key platforms for ATB to connect with top industry decision-makers from the Middle East through networking sessions and 20 pre-scheduled B2B meetings. With over 250 representatives from various countries in attendance, the event facilitated more than 1,800 bilateral meetings within 15+ hours of networking opportunities. ATB highlighted Azerbaijan’s modern business venues, five-star hotels, and premium MICE services, aiming to attract more corporate events and incentive tours from the region.
This participation reinforced Azerbaijan’s position as a top destination for business events, strengthening regional partnerships and expanding its presence in the global MICE market. Through continued participation in MALT, MILT, and KBLT, Azerbaijan remains a dynamic hub for international corporate travel and events.
Azerbaijan offers a seamless mix of modern infrastructure and rich cultural experiences, making it an exceptional destination for business events. Azerbaijan has grown its profile as a business events hub in past years, with Baku standing out as an attractive destination for international conferences and conventions. The country is well-suited to meeting the needs of high-end business travellers and corporate clients with the modern facilities it can offer against a backdrop of vast historical and cultural heritage.
