Azerbaijan Tourism Board participates in its first Nordic Roadshow

From November 11–14, Azerbaijan Tourism Board participated in its first official engagement with the Nordic tourism market at the "Nordic Roadshow," a premier event connecting global destinations with the region’s tourism market, organized by Aviareps. The event took place across four capital cities in the region—Stockholm, Helsinki, Oslo, and Copenhagen - and was designed to encourage new business connections whilst promoting a tourism destination’s offerings.

During the event, ATB highlighted Azerbaijan’s diverse and colorful culture, historical landmarks, and natural beauty. Representatives answered a wide range of questions about Azerbaijan’s tourism offerings, including its historic cities, UNESCO World Heritage sites, and diverse landscapes that offer ample outdoor activities.

The roadshow provided a B2B (business-to-business) format, in which tourism boards, airlines, international hotel brands, and cruise companies from around the world, in addition to 40-50 local tourism companies and media representatives in each city, had opportunities to network and discuss potential collaborations.

A total of 6,898 visitors from Sweden, Finland, Norway, and Denmark traveled to Azerbaijan from January to October 2024, reflecting a 24% increase compared to the same period last year.

About Azerbaijan Tourism Board (ATB)

Azerbaijan Tourism Board (ATB) is the national promotion body established under the State Tourism Agency of the Republic of Azerbaijan. Its main objectives are to support the growth of Azerbaijan’s tourism industry and encourage visitors to explore the country’s rich cultural offerings and experience its ancient heritage. For more information, visit Experience Azerbaijan Website and follow us on social media at: Experience Azerbaijan Instagram, Experience Azerbaijan Facebook, Experience Azerbaijan Twitter

For further information and interview requests, please contact: Sabina Suleymanova

SHARE WITH YOUR FRIENDS