26 Sep 2024
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Azerbaijan Tourism Board (ATB) participated as a Silver Partner in the 3rd Annual Kingdom Business & Luxury Travel (KBLT) Congress 2024, held in Riyadh, Saudi Arabia. Between September 25-26, the Congress hosted industry leaders from corporate, business, and luxury travel sectors across the Middle East in a series of conferences, panel discussions, and B2B meetings.
The KBLT Congress is an annual event held in Riyadh, Saudi Arabia, designed to encourage collaboration between the business and luxury travel sectors throughout the region. The congress provides exclusive opportunities for professionals and stakeholders within the travel industry to exchange insights and network for strategic partnerships. Influential corporate leaders and high-end travel agencies are able to showcase and discuss latest trends and opportunities in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.
As a Silver Partner at the KBLT, Azerbaijan Tourism Board was able to promote Azerbaijan as a leading destination for business and luxury travel, with a particular focus on positioning the country as a premium MICE destination for the Middle East market. ATB actively engaged in more than 20 meetings with Saudi companies to discuss and explore future collaborations, as well as opportunities to host more conferences and events from the Middle East region in upcoming years.
Azerbaijan has grown its profile as a business events hub in past years, with Baku standing out as an attractive destination for international conferences and conventions. The country is well-suited to meet the needs of high-end business travelers and corporate clients with the modern facilities it is able to offer against a backdrop of vast historical and cultural heritage. The KBLT Congress was an important opportunity for ATB to strengthen its relationships with regional partners and to ensure that Azerbaijan remains a top choice for future business events activities in the Middle East. From January to August 2024, 76,861 travelers from Saudi Arabia visited Azerbaijan, reflecting a 31% increase compared to the same period last year.
About Azerbaijan Tourism Board (ATB)
Azerbaijan Tourism Board (ATB) is the national promotion body established under the State Tourism Agency of the Republic of Azerbaijan. Its main objectives are to support the growth of Azerbaijan’s tourism industry and encourage visitors to explore the country’s rich cultural offerings and experience its ancient heritage. For more information, visit Experience Azerbaijan Website and follow us on social media at: Experience Azerbaijan Instagram, Experience Azerbaijan Facebook, Experience Azerbaijan Twitter
