Thirteen representatives from the Turkish tourism sector were invited to partake in the "Business Tourism Familiarization Trip" from February 29 to March 3. This well-organized trip was a joint effort between the Azerbaijan Tourism Board and the Absheron Hotel Group.
The main goal was to introduce and highlight Azerbaijan's growing opportunities for business tourism and to encourage industry members to seriously consider Azerbaijan for their business-related activities.
On March 1, a series of B2B meetings provided a platform for Turkish tourism representatives to engage in discussions with their Azerbaijani counterparts. Approximately 30 local tourism industry representatives also participated in these meetings.
In addition to these meetings, participants of the familiarization trip enjoyed exclusive tours of key venues, including the Baku Congress Center and the iconic Heydar Aliyev Center.
As part of the itinerary, the Turkish tourism representatives also visited cultural and historical landmarks such as Icherisheher and the revered Ateshgah Temple.