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From March 4-6, 2025, in Berlin, the flavors of fragrant Azerbaijani tea and the elegance of locally crafted wines welcomed visitors at ITB Berlin 2025, offering a unique blend of tradition and modernity. Azerbaijan Tourism Board (ATB), along with AZAL and 10 key industry partners, showcased the country’s tourism potential at one of the world’s leading travel trade exhibitions.

The State Tourism Agency of the Republic of Azerbaijan (STA) and Azerbaijan Tourism Board recently welcomed two groups of MBA students from the UAE, for an educational tour focused on sustainable tourism. Organized as part of their academic curriculum, the visit aimed to provide firsthand insights into Azerbaijan’s strategy for becoming a sustainable tourism destination and its activities on cultural heritage preservation.

As an official partner of “Connections Luxury Middle East 2025,” Azerbaijan Tourism Board (ATB) made a remarkable impression at the highly anticipated event in Doha, Qatar, from February 23-26, seizing the opportunity to present Azerbaijan’s exceptional luxury tourism experiences to a global audience.

As demand for premium travel experiences continues to rise across Central Asia, Azerbaijan has successfully made a lasting impression at the Luxury Travel Mart (LTM) Spring Edition 2024, which took place on February 18 in Baku, February 21 in Tashkent, and February 24 in Almaty. This premier B2B gathering brought together top-tier travel professionals, fostering new collaborations and further strengthening Azerbaijan’s position as a key player in the region’s luxury tourism sector.

Showcasing its diverse travel offerings and commitment to the South Asian market, Azerbaijan Tourism Board (ATB), alongside Azerbaijan Airlines (AZAL) and 24 esteemed co-exhibitors, made a strong impact at SATTE 2025, South Asia’s premier travel and tourism exhibition. Held in New Delhi from February 19-21, 2025, the event provided an invaluable platform for expanding business collaborations, engaging with industry leaders, and positioning Azerbaijan as a top destination for Indian travelers. 

Azerbaijan Tourism Board (ATB) successfully participated in the 13th Annual Meetings Arabia & Luxury Travel (MALT) Congress in Abu Dhabi, UAE, alongside the Baku Convention Center.