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Azerbaijan Tourism Board (ATB), together with co-exhibitors, including Shahdag Mountain Resort, is showcasing the destination’s diverse and growing appeal at PATA Travel Mart (PTM) 2025, taking place from August 26–28 in Bangkok, Thailand. 

On August 27, a presentation of the China Ready Program took place, aimed at enhancing Azerbaijan’s attractiveness as a priority tourist destination for travelers from China and ensuring the readiness of the country’s tourism industry to welcome them.

Azerbaijan Tourism Board (ATB) successfully showcased the country’s diverse tourism offerings during its CIS Roadshow, held from August 18th to 25th, 2025. The series of high-profile events took place in Tashkent, Astana, Almaty, and Minsk. 

From 16th to the 22nd of August, Azerbaijan hosted 10 of Pakistan’s leading travel companies within the framework of the Familiarization (FAM) Trip projects organized by Azerbaijan Tourism Board (ATB) together in cooperation with Pakistan Travel Mart (PTM). The week-long program was designed to present Azerbaijan’s diverse tourism offerings, enhance business ties, and encourage cooperation between the travel industries of both countries. 

Azerbaijan Tourism Board (ATB) has launched a new international marketing campaign in partnership with Virtuoso, a leading global network of luxury travel agencies. Targeting key markets including Continental Europe, UK & Ireland, China, Asia, and Latin America & Caribbean (LAC), the campaign is designed to position Azerbaijan as a premier destination for luxury travel experiences. 

At an international gathering focused on reshaping development pathways for landlocked countries, Azerbaijan is contributing a cultural perspective through its rich culinary heritage at a major international forum held in Turkmenistan.