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Azerbaijan Tourism Board shared Azerbaijan’s experience in developing tourism standards and quality requirements at the 15th Technical Committees Week of the Standards and Metrology Institute for Islamic Countries (SMIIC), held in Tunis, Tunisia. Discussions focused on tourism service quality, certification and halal tourism, including services catering to diverse cultural and religious needs.

Azerbaijan Tourism Board (ATB) participated in the AVIAREPS Around the World Roadshow - Austria 2026, held in Vienna on October 1, presenting Azerbaijan as a destination where cultural heritage, Silk Road experiences, city breaks and outdoor adventures come together.

The Representative Office of Azerbaijan Tourism Board (ATB) in Türkiye, together with the Consulate General of the Republic of Azerbaijan in Istanbul, is showcasing Azerbaijan’s craft heritage at the seventh CraftIstanbul International Handicrafts and Design Fair, held in Istanbul from 1-4 October.

Azerbaijan Tourism Board (ATB) organised a familiarisation trip to Khizi and Shabran on 24-25 September, bringing together 50 representatives of the local tourism industry to discover the destinations’ tourism potential, local hospitality and diverse experiences.

Azerbaijan continues to strengthen its international profile as a gastronomic tourism destination, most recently through its participation in Terra Madre Salone del Gusto 2026, held in Turin, Italy, from 24 to 27 September. The country’s national pavilion drew strong visitor interest, with queues forming throughout the event as guests gathered to discover and taste Azerbaijani products and dishes.

The Representative Office of Azerbaijan Tourism Board (ATB) in Türkiye hosted an exclusive networking breakfast in Istanbul on 30 September, bringing together tourism industry professionals and media representatives to explore Azerbaijan’s diverse tourism experiences, with a special focus on the wellness and health tourism potential of Gabala.