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This year at FITUR 2025, Azerbaijan Tourism Board (ATB) is presenting the country’s diverse cultural heritage and distinctive natural landscapes. From January 22nd to 26th in Madrid, ATB, along with eight local partners, presents Azerbaijan in a way that reflects its unique charm and growing appeal to Spanish travelers.

Azerbaijan Tourism Board (ATB) is participating in Ferien-Messe Wien 2025, Austria’s leading travel and tourism fair, held from January 16 to 19 in Vienna. The event brings together leading industry experts from across the world, providing a dynamic platform for Azerbaijan to showcase its unique tourism offerings.

The Trip.com Group Global Partner Summit, held in Abu Dhabi on September 18th, brought together over 2,000 tourism industry professionals from across the globe. Among 60 participating destinations, Azerbaijan Tourism Board (ATB) received recognition with the “Best Global Partner” and “Excellent Partner of the Year” awards. The summit served as a platform for sharing insights, trends, and innovative ideas through focused sub-summits. The awards also reflect the success of Azerbaijan Tourism Board’s (ATB) collaboration with Trip.com Group, showcasing their shared commitment to enhancing Azerbaijan’s presence in international markets and offering Chinese travelers opportunities to explore more destinations. 

From December 9 to 14, 2024, Azerbaijan Tourism Board (ATB) welcomed representatives from Türkiye's 6 top tourism companies to participate in a Familiarization Trip. This thoughtfully planned journey provided an in-depth introduction to Azerbaijan’s diverse offerings, from its rich cultural heritage to its breathtaking natural landscapes, with a special spotlight on the captivating Nakhchivan.

From December 5 to 10, 2024, Azerbaijan Tourism Board (ATB) hosted a familiarization trip for 27 prominent tourism agencies from Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman. The trip, organized with the support of Flynas Airlines from Saudi Arabia, aimed to introduce the Gulf region representatives to Azerbaijan’s winter tourism opportunities as well as its natural and cultural tourism potential.

Between November 29 and December 6, Azerbaijan Tourism Board hosted a familiarisation trip for more than 12 distinguished representatives from Germany, Austria, and Switzerland to explore Azerbaijan’s diverse tourism and travel offerings and foster meaningful connections.