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The Office of Azerbaijan Tourism Board (ATB) in Beijing organised a familiarisation trip to Azerbaijan for representatives of 17 Chinese tourism companies from 7 to 11 September. The programme covered the route through Baku, Ganja, Goygol and Lankaran, focusing on the country's tourism potential, infrastructure and products.

The Representation Office of Azerbaijan Tourism Board (ATB) in Türkiye participated as the Country Partner of GlobeMeets at GlobeMeets B2B Networking Event 2026, held on 10-11 September in Istanbul, presenting Azerbaijan’s tourism offerings, cultural heritage and renowned hospitality to travel industry professionals from Türkiye and around the world.

The Representative Office of Azerbaijan Tourism Board (ATB) in Türkiye hosted an exclusive Golf Tourism Networking Event in collaboration with “Dreamland Golf Club” and the Azerbaijan National Golf Club in Istanbul on 7 September.

Azerbaijan Tourism Board (ATB), together with 8 tourism industry partners including Azerbaijan Airlines (AZAL) promoted Azerbaijan as a year-round travel destination through a series of roadshows in Kazakhstan and Uzbekistan from 21-27 August.

Azerbaijan Tourism Board (ATB) organised a familiarisation trip to Garabagh and East Zangezur on 24-25 August, bringing together 50 representatives of the local tourism industry. The two-day programme took participants to the cities of Khankendi, Shusha and Lachin, showcasing the regions’ tourism potential.

Azerbaijan Tourism Board (ATB), together with 4 local tourism industry partners, represented Azerbaijan at PATA Travel Mart (PTM) 2026, held in Kuching, Sarawak, Malaysia.