16 Oct 2026
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With its rich cultural heritage, diverse landscapes and growing tourism opportunities, Azerbaijan continued to expand its international partnerships, opening new possibilities for travellers to discover the country. Building on the established cooperation between Azerbaijan Tourism Board (ATB) and the Albanian National Tourism Agency, Florian Sengstschmid, CEO of Azerbaijan Tourism Board met with Jola Hysaj, General Director of the Albanian National Tourism Agency, and Besart Kadia, Ambassador Extraordinary and Plenipotentiary of the Republic of Albania to the Republic of Azerbaijan, on 14 October to explore new joint initiatives, strengthen connectivity between the two destinations and discuss opportunities to encourage greater tourism exchange.
The meeting built on the Memorandum of Understanding (MoU) signed between Azerbaijan Tourism Board and the Albanian National Tourism Agency on 21 June 2025. The agreement established a long-term framework for collaboration, with an initial five-year term and an automatic renewal for another five years. It laid the foundation for strengthening tourism ties, sharing expertise and promoting the diverse travel experiences offered by both countries.
During the discussions, both sides explored opportunities to develop joint tourism activities in 2027, with a particular focus on strengthening destination connectivity and encouraging greater travel exchange. The meeting also highlighted the potential for closer cooperation in destination promotion, knowledge sharing and engagement between tourism stakeholders, supporting the development of more accessible and appealing travel experiences for visitors to both countries.
The partnership also reflected a shared interest in sustainable tourism, year-round travel and the promotion of each destination's natural and cultural attractions. From Azerbaijan's rich cultural heritage and mountain landscapes to Albania's Mediterranean coastline and historic towns, the cooperation offered opportunities to introduce travellers to new experiences across both destinations.
As a next step, a follow-up visit was planned to continue discussions and explore opportunities to turn shared priorities into practical initiatives. The ongoing engagement marked another step towards stronger tourism ties between Azerbaijan and Albania, supporting greater international visibility, enhanced connectivity and new possibilities for visitors to discover both destinations.
