Azerbaijan takes part in the Tel Aviv EAT Food Festival from May 19-22 through the participation of ATB branch in Israel, in cooperation with the Embassy of Azerbaijan to the State of Israel. The festival, now in its ninth edition, is considered one of the world’s largest public food events.
As part of the participation, Azerbaijani dishes are prepared by chef Moti Yevdayev at the ATB booth, giving visitors the chance to explore the country’s rich culinary heritage. Informational materials and videos are available to provide further insight into the country’s rich cultural offerings.
The festival also provides opportunities for direct engagement with visitors. ATB branded photo corner with the hashtag #ExperienceAzerbaijan encourages online engagement, while the booth also serves as a platform for initiating direct contact with local visitors and strengthening B2C communication.
This initiative is part of ATB’s broader efforts to strengthen awareness of Azerbaijan in the Israeli market and promote the country as a culinary and cultural destination.