From April 24 to 26, 2024, the Azerbaijan Tourism Board (ATB) is actively participating in the KITF 2024 - International Tourism Fair in Almaty, Kazakhstan. Regarded as a central event in Central Asia's tourism industry, the exhibition offers unparalleled opportunities for networking and sharing expertise with industry peers and partners.
Occupying a 92 sq.m. stand, the Azerbaijan Tourism Board and its 9 partners, including Azerbaijan Airlines, display the rich cultural and natural heritage of Azerbaijan. Visitors have the opportunity to explore distinctive tourist offerings such as eco-tours, cultural routes, and gastronomic adventures.
The tourist market in Kazakhstan holds significant importance for Azerbaijan. In the first quarter from January to March of 2024 alone, Azerbaijan welcomed 16,522 tourists from Kazakhstan, marking a 135% increase over the same period in 2023, which saw 7,043 visitors. This indicates a growing interest among Kazakhstani tourists in Azerbaijan.
During KITF 2024, the Azerbaijan Tourism Board is prominently featuring a broad array of new tourism products designed to attract fans of nature and cultural journeys. Attendees can delve into diverse experiences including scenic hiking trails in the Caucasian Mountains, and culinary and wine tours that delve into Azerbaijan's rich culinary traditions. Tours of Baku's historical monuments and several other unique travel options are also presented.
A major focus is placed on developing sustainable tourism, incorporating initiatives aimed at conserving natural and cultural resources. Under this initiative, ATB introduces novel tourism experiences like camping and glamping routes, eco-tours, and health and wellness packages that include visits to hot thermal springs.
These varied and innovative offerings emphasize Azerbaijan's dedication to developing a tourism sector that adheres to the highest international standards of sustainability and hospitality, positioning it as an enticing destination for global travelers.