24 Jan 2024
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Azerbaijan Tourism Board, in collaboration with 4 esteemed partners, participated at FITUR 2024, from January 24th to 28th in Madrid, Spain. At the dedicated national stand, Azerbaijan represents the diverse and captivating travel opportunities – from its rich cultural heritage and UNESCO sites to hiking through lush landscapes and business events offerings.
FITUR is distinguished for its robust business focus, particularly during the initial three days, which are exclusively dedicated to B2B activities. First days of exhibition are followed by a seamless transition into a mix of B2B and B2C meetings over the weekend. Guests visiting the stand have the opportunity to meet with representatives from ATB and industry partners, such as ENC Tours, OK Tours, AZE Turizm and Geo Travel. This provides an opportunity to learn more about the destination and explore collaboration opportunities.
Visitors to the stand are introduced to Azerbaijan’s myriad attractions, including the UNESCO World Heritage sites of the Old City of Baku, the Gobustan Rock Art Cultural Landscape, the Sheki Historic Centre and newly inscribed Khinalig village and ‘Köç Yolu’ Transhumance Route. Cosmopolitan capital Baku boosts with tapestry of city experiences, from museums and galleries, to chic bars with local wines and delicacies, to array of restaurants with traditional and international cuisines, as well as countless business events offerings. With its well-equipped resources and world-class infrastructure, Azerbaijan can host events of all scales.
It features a 5-star Baku International Airport, rated by Skytrax, plethora of chain hotels, versatile venues such as the iconic Flame Towers, Baku Congress Centre and the Heydar Aliyev Centre, which includes museums, exhibition complexes, and multimedia conference rooms for international conferences and events. Equipped with all the necessary amenities, this year Azerbaijan is preparing to host the COP29 among many other international events.
In recent years, Azerbaijan has emerged as a highly sought-after travel destination for tourists, in part due to its convenient flights, easy visa procedures, and reputation as region’s dynamic cultural and business hub. The capital city continues to witness a growing number of new hotels, enhancing its capacity to welcome more tourists and host diverse global events. As a partner of WTTC's Hostel Sustainability Basics, hotels in Azerbaijan actively pursue not just verification but also continuous improvement. This partnership promotes a globally recognized set of sustainability indicators, representing 12 fundamental actions for the hotels. As a premier partner, Azerbaijan implements WTTC criteria to elevate sustainability standards in the sector.