16.12.2020

Tourism and Destination Marketing

Destination marketing training (or marketing of a place),during the training we will talk about the managerial process

Tourism and Destination Marketing

Destination marketing training ( or marketing of a place), during the training we will talk about the managerial process, a demand driven research, advertising and communication activity with the focus on potential external consumers.

Target audience: Hotels/tour operators marketing team members

Outputs:

  • To understand the principles of marketing;
  • To consider the marketing mix;
  • To evaluate the importance of technology in marketing tourism; 
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