24 Sep 2024
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Azerbaijan Tourism Board (ATB) conducted a successful roadshow across four major cities in China – Shenzhen, Shanghai, Chengdu and Beijing - from September 18 - 24, 2024, reaffirming its commitment to the Chinese market and connecting with increased stakeholder interest.
The series of events commenced on September 18th, featuring B2B business meetings that brought together up to 300 travel agencies and key travel trade representatives from China, to meet with local partners such as Azerbaijan Airlines, international hotel chains, local hotel brands, and leading DMCs working with the Chinese market. Subsequently, B2B meetings took place in Shenzhen on September 18th, Shanghai on September 20th, in Chengdu on 23rd September and Beijing on September 24th, culminating in a successful roadshow.
Within the framework of the roadshow, Azerbaijan showcased its diverse tourism offerings through detailed presentations and captivating destination videos, presenting country’s potential for leisure tourism and business events. Each presentation was followed by an interactive question-and-answer session, facilitating an insightful exchange of information. The roadshow aimed to increase awareness of Azerbaijan within the Chinese tourism industry and strengthen its market presence. It also provided a platform for Azerbaijani and Chinese travel trade representatives to establish partnerships through B2B meetings.
Notably, the first eight months of this year have seen a record-breaking arrivals of Chinese tourists to Azerbaijan when compared to previous years, with over 26,000 visitors from China. Azerbaijan has become a popular destination for Asian tourists due to convenient flights, visa-free procedures, and its reputation as a cultural and business hub. Chinese tourists can now benefit from a one-year visa-free policy, allowing them to enter Azerbaijan up to three times from July 20, 2024, to July 20, 2025.
ATB has implemented a comprehensive promotion strategy for both B2B and B2C segments, supported by its representative office in China. Recent initiatives include B2B workshops, FAM trips in partnership with airlines, and campaigns with platforms like Qyer and Trip.com. Based on market research, it is evident that Chinese tourists highly appreciate Azerbaijan's rich history and cultural heritage. Their visits often include exploring museums, national UNESCO Heritage Sites, cities boasting with Silk Road legacy and indulging in the luxury segment, which encompasses shopping and golfing experiences. Baku, the cosmopolitan capital, offers a diverse tapestry of city experiences. Baku, the cosmopolitan capital, offers a vibrant mix of experiences, from art galleries and chic bars to diverse dining options, including traditional Azerbaijani and Chinese cuisine. Azerbaijan, a cradle of winemaking, offers wine enthusiasts an exciting destination with its unique climate and grape varieties like Madrasa, Bayan Shira, and Shirvanshahi. Recognized by the Council of Europe and the European Institute of Cultural Routes, Azerbaijan invites visitors to enjoy wine tastings, local delicacies, and picturesque vineyard views. While in Azerbaijan Chinese travellers can enhance their trip with a refreshing wellness experience, restoring the mind and soul at renowned wellness resorts with spa and hot springs, scattered throughout the country. In addition to the afore-mentioned products and experiences, Chinese tourists can further enjoy combined tours with Uzbekistan, Kazakhstan and Georgia, taking the advantage of the great geographical location of Azerbaijan.
For more information about Azerbaijan's tourism offerings, please visit www.azerbaijan.travel
For further information and interview requests, please contact:
Sabina Suleymanova
About Azerbaijan Tourism Board (ATB)
Azerbaijan Tourism Board (ATB) is the national promotion body established under the State Tourism Agency of the Republic of Azerbaijan. Its main objectives are to support the growth of Azerbaijan’s tourism industry and encourage visitors to explore the country’s rich cultural offerings and experience its ancient heritage. For more information, visit Experience Azerbaijan Website and follow us on social media at: Experience Azerbaijan Instagram, Experience Azerbaijan Facebook, Experience Azerbaijan Twitter
